C4 Waterman

A lot of people think that C4 is a stand-up company. It's not a stand-up company, it's a company based on a lifestyle.

What we cherish is the Hawaiian value system, things like friendship and family.

C4 stands for the core four things that we believe in: Balance, Endurance, Strength and Tradition; four things we need to use in life.

Balance is not just physical balance, it's mental balance, spiritual balance, and the roles we balance in life. Endurance: being able to outlast challenges: physical, mental, economic. Strength and tradition go hand in hand. Strong tradition. Our background, in being from Hawaii, whether by blood or by heart, means that tradition is at the heart of what we portray.

These values are what we are marketing, not boards. We are marketing our values through surfing and that's the part that's free. Respect the land, respect the ocean, respect your friends, neighbors, whoever is around.

It's not about flying a logo, it's about flying the core values and that's the message we want to spread to all in our extended ohana." - Brian Keaulana

Website: http://www.c4waterman.com

Products we carry from C4 Waterman

C4 Waterman iSUP Sub Vector Inflatable Paddle Boards $1100.00	C4 Waterman ATB CMac Pro $1367.00	C4 Waterman EZ Carry Strap Set $19.95
C4 Waterman Paddle Blade Guard $24.95	C4 Waterman iSUP CMAC ATB 10'6 Inflatable SUP $1125.00	C4 Waterman Switchblade 12 1/2ft. SUP $1305.00
C4 Waterman iSUP 10'9 XXL Inflatable Paddle Board $1300.00	C4 Waterman Rapid Rider Inflatable River SUP $1250.00